| Our Articles – the Workwise Way
This page provides access to a selection of our case study articles published in best practice journals such as Melcrum’s Strategic Communication Management.
Eight ways to maintain confidentiality during change
Rumor management during organizational change is essential to avoid poor employee morale. This article explains eight ways of ensuring confidentiality during change from using project code names to effective document storage.
Audit
One way of managing rumors is to provide more access to information therefore creating the perception of transparency. This confidentiality audit toolkit will help you identify where you can provide more access to information.
Using research to improve employee morale following restructuring
Lifting employee morale following downsizing and restructuring is a task that many organizations struggle to achieve. This article demonstrates how internal research can be used as a lever to shape the internal perception of the new organization and move employees more effectively through the change curve.
Building a relationship with the CEO
Success and failure for an internal communicator relies on access to the organizations leader. This article provides practical guidance on how to understand the CEO’s agenda to become valued counsel and involved in the early stages of strategic organizational planning.
Accelerating employee engagement following a merger and acquisition
This new global company had less than three months to launch a one new brand to replace more than 20 other brands across 44 countries. This article takes you through four steps to a global internal brand launch using internal communication and leadership visibility to accelerate employee engagement.
Taking charge – using internal communication to keep employees engaged during change
A major organizational change usually means 12 months or more of unrest and lost productivity that is often impossible to turn around. This article shows how careful strategic planning and flawless implementation can shorten your down time and quickly lift morale.
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